You may think that I have a bit of a thing about Art Deco architecture – in fact I don’t but having shown the Hoover Building here recently I could not help noticing the Daimler Garage on my travels in London. This is not quite as spectacular a project as Hoover but it is clearly from the same stable despite it’s tucked away location. It predates Hoover by one whole year (!) so certainly springs from the same creative impulse that was driving WG&P at the time.
There is not that much information about the building itself but it was built for the Daimler Hire Company to accommodate their fleet of chauffeur driven hire limousines for the rich, the idea being that you hired that car and driver together for three months at a time thereby by eliminating the hassle of having to buy the car and employing a driver. It was also a “try before you buy” scheme in as much as you got a refund if you decided to go the whole hog and buy a car. If you have money to burn, I guess it makes sense.
The building itself is home to the McCann advertising agency and there is very little to indicate how exactly the building functioned as it is all now offices where as presumably at least some of the floors would have been garage space.
Anyway here are a few shots of it. (I didn’t do many as I was running late for my meeting and it was a very dull day!)…